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CREALOGIX conducted consumer research in the UK to discover consumers' attitudes towards opening new bank accounts, and what might be attracting people to sign up with new challengers as opposed to established high street banks.

 400px CREALOGIX banking challengers Jan 2019 brochure_cover_closed_tabletop_v1.1

  • Are consumers active in opening new bank accounts?
  • What might attract people to open a new bank account?
  • What proportion of people have opened accounts with mobile-first challengers?
  • What do users of banking challengers say that they like about them?
  • When people open new bank accounts, do they close their old/previous account?

 

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